Realtor Profile: Jana Birdwell
Jana Birdwell is addicted to real estate. This seasoned agent with 12 years of experience is one of the Top 25 Elite real estate agents in Austin, and she currently operates on 80 percent referral basis selling million-dollar plus luxury homes in the Austin area.
The seasoned professional appreciates the numerous awards won, but finds true fulfillment in the industry by fulfilling her clients' dreams. "I love talking about what I do and I see myself always selling real estate. My clients are my lifetime friends, and if I were to quit today, I could look at myself and know true fulfillment. I did the very best I could and I gave 100 percent every day."
Trends in Austin Real Estate
"Buyers continue to demand quality and the houses that are sitting on the market are there for a reason," said Birdwell. "With an increasing population of empty nesters, there are more people seeking smaller homes with unique features. Austin is an educated, sophisticated city, and people don't want the cookie cutter homes that you can determine the floor plan before stepping foot inside the property."
According to Birdwell, the Austin housing market remains strong. "In my opinion, we have many undervalued houses," she said. "I've been all over the country and seen houses worth much less selling for much more. My advice to builders is build something special and it will sell quickly."
Undiscovered Areas
"Marble Falls and that whole corridor has been booming, but go in the opposite direction, east toward Caldwell County, and you'll be on the cusp of a real estate explosion," said Birdwell. "That area has experienced tremendous growth in land sales in the past year."
Company Motto: Live, laugh and love."
Selling Tips in the Current Market: De-clutter. Less is definitely more," said Birdwell. "There are two types of houses on the market: new and used. New homes will always win over used. In order for homeowners to compete, they have to do touch ups and make their property look pristine. Austin is a very savvy market."
Birdwell emphasized the importance of keeping décor simple. "When I sold a personal home, I even hired a professional stager to help organize the place," she said. "It's always good to get an outsider's perspective."
Jana Birdwell of Coldwell Banker United, REALTORS® is located at 609 Castle Ridge Rd. #440. Call her office at 512-328-8200 or visit her online at www.janabirdwell.com.


